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Winback Flow Agent

Lapsed customers identified and winback sequences run that match their purchase history — reactivation without manual segmentation.

Winback Flow Agent

Identifies lapsed customers and runs the winback sequence that fits their history.

Email & RetentionLapsedReactivation

Email & Retention

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Ideal forBrands with repeat purchase cycles and email lists

The problem

What this agent takes off your plate

Customers go quiet and nobody notices until revenue drops. Winback campaigns are built once and never updated — wrong offer, wrong timing, wrong segment.

  • Lapsed customers identified automatically by behaviour
  • Winback offer matched to purchase history and LTV
  • Sequences triggered at the right moment — not batch sends
  • Non-responders escalated or moved to next sequence

How it works

From lapsed to reactivated

The agent identifies customers past their expected repurchase window, segments them by value and history, triggers the right winback sequence, and tracks reactivation — adjusting offer and timing based on response.

Running agent
Lapse detectedRepurchase window passed
Segment by valueLTV · category · last order
Trigger winback flowOffer · channel · timing
Customer reactivatedOrder placed · flow closed
High-LTV silentPersonal outreach triggered
Winback runs on behaviour — not calendar dates

Why this agent

Identifies lapsed customers and runs the winback sequence that fits their history.

Outcomes

  • Revenue recovered from lapsed customers automatically
  • Segmentation stays current without manual list builds
  • High-value lapses get personal attention
  • Winback performance tracked per cohort

Connects to

  • Klaviyo
  • Shopify
  • Recharge
  • Postscript

Writes back

  • Winback emails
  • Segment updates
  • Reactivation reports
  • Lapsed
  • Reactivation
Owned outputs from your own data

Turn tangled operations into clean, owned automation.

187N reads your tickets, orders and brand rules — then runs the work across every department and writes back to the tools you already use. Your team keeps the exceptions; the agents take the rest.

Speak to an operator in your industry — within 24 hours.

See how 187N turns your operation's manual work into owned, running automation.

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